If you feel as if you cannot afford web page optimization and think that you are better off without it, think again. The fact is that SEO is essential in every industry today. It is pointless to have a website up and running if you cannot generate the needed traffic to keep the business afloat. Chances are, your competitors are already using it to keep pace or even surge ahead.
SEO Increases Traffic and Brand Awareness
Being at the top of the search results increases traffic to your site, which increases the number of prospective customers, which increases the number of actual customers. Traffic from SEO is like having eager customers lining up to purchase from you.
Creating excitement around your products and services can create a big buzz that can have rippling effects. Building a significant amount of buzz through press releases, guest blogging, social media, and videos will not only elevate brand awareness which can increase traffic, but the byproduct is that your SEO rankings will increase and thereby increase traffic to your site. It’s a win-win scenario.
SEO is Cost Effective
When it comes to marketing strategies, SEO is as good as it gets. This is because it targets potential clients who are already actively looking online for products and services that you can offer. By carefully selecting keywords that target your customers in all phases of their purchase cycle you can become a trusted resource for research through purchase. If done right, SEO can pay for itself in a matter of months.
SEO Increases Site Usability
Another reason you should make use of SEO is it increases your site’s usability. Search engines factor in usability when ranking pages. By default, when you optimize your website, enhanced usability is created by structuring content, navigation and media into a cohesive catalog of information. By interlinking pages with related information, you make it even easier for your customers to conduct their pre-purchase research.
Some Usability Factors Considered:
Website Load Speed
Attention spans have dwindled over the last decade. People are no longer used to waiting for their modems to connect–we demand instant access. This includes not waiting for your website to load.
Ease of Website Navigation
From the actual programming used to create your navigation to navigation depth, Google is judging your site.
“From an SEO perspective, a shallow website (that is, one that requires three or fewer clicks to reach every page) is far more preferable than a deep website (which requires lengthy strings of clicks to see every page on your site).” Search Engine Journal
Good Web Design
Responsive, Parallax, and HTML5 are the latest in web design trends and each come with their own SEO factors that can enhance or reduce your rankings.
“We benefit both our users and ourselves when we design webpages in a way that doesn’t overwhelm or confuse users, but leads them to links, categories or subcategories to find the content they need.” Search Engine Land
Just Having a Website is Not Enough
It is no longer enough to have a website that displays compelling products, great innovations, and superior services. To stay ahead of the pack companies need to be at the forefront of search rankings too. Investing in SEO is the best thing you can do for your business today. We understand the importance of SEO, which is why we make sure to harness the endless possibilities this marketing strategy has to offer.